Marketing Professional with 2 years of real work experience

Self-motivated, personable, and energetic; contributes strong creativity; able to work independently and appreciates vibrant team collaboration.

Proficient in Muck Rack, Meltwater, Talkwalker, Microsoft Office, Adobe Creative Suite, Adobe Analytics, and Canva

Skills

  • Public Relations

  • Public Relations

  • Crisis Communications

  • Digital Marketing

  • Social Media Management

  • Content Management

  • Media Planning

  • Journalism

  • Graphic Design

  • Grammar/ Editing

  • Website Content Writing

  • Storyteller

  • Technical Writer

  • Public Speaking

  • Project Management

  • Marketing Management

  • Brand Management

  • Marketing Campaigns

  • Customer Relationship Management

  • Creative Communications

  • Corporate Communications

Work Experience

public Relations Intern

Weber Shandwick, October 2023 - Feburary 2024

  • Entrusted with compiling background information and preparing detailed reports for high-profile brands including AT&T’s collaboration with sport leagues, H&R Block, Shutterstock and Switch.

  • Conducted comprehensive risk assessments for celebrities, influencers, and designers involved in high-profile events, including Jameson's St. Patrick's Day Campaign and the Cologuard Classic by Exact Sciences PGA TOUR Champions Golf Tournament.

  • Participated in talent interviews with People Magazine and Billboard magazine for Jameson Irish Whiskey.

  • Formulated more than 150 risk assessments for Anheuser-Busch, discerning the suitability of individuals to represent the brand across various domains, such as the Super Bowl, alcohol promotions, events and influencer partnerships.

  • Played a vital role in overseeing the monitoring of Sleep Number's partnership with the NFL during Radio Row interviews ahead of the Super Bowl. Spearheaded the construction of a comprehensive tracker and daily report, meticulously recording all instances of coverage and delineating occurrences where Sleep Number was referenced.

  • Compiled over 60 daily and monthly reports for both the Leukemia Lymphoma Society (LLS) and Case IH and supported LLS's crisis communications team by conducting thorough coverage sweeps during an FDA medical controversy.

  • Developed the comprehensive sports/golf-specific media list for the Grant Thornton Invitational and conducted daily coverage sweeps, synthesizing the findings into comprehensive update reports.

  • Curated media lists encompassing cities across the United States and promptly distributed them across the Weber Shandwick network as needs arose.

Marketing  Intern

Kirkegaard, May 2022 -June 2023

  • Directly managed the firm's social media marketing, increasing their following by 250 users on LinkedIn and 78 followers on Instagram.

  • Created and designed an Instagram account to increase impressions and connect their brand with a younger target market.

  • Conducted market research for short-term and long-term prospective projects.

  • Established an efficient process to complete proposals and qualifications with business development and strategic communications.

Marketing / Business Intern

Russell HBD, May 2020 - August 2020

  • Developed and redesigned HBD marketing materials, including proposal submission templates, supplemental materials, and marketing collateral.

  • Implemented the transfer of all marketing materials to InDesign.

Swim Instructor

University of Missouri Recreation Center,

September 2019 - May 2023

  • Effective use of communication skills with students, parents, and staff.

  • Conducting project management skills through the creation of daily lesson plans.

Certifications and Achievements

Certified in:

  • Google Ads Search

  • Trade Desk, Digital Marketing

  • Mimic Pro, Digital Strategy & Media Planning

  • P1 Learning, Media Sales

  • IAE Certification, Advertising Ethics

Digital Specialist, AdZou partnership with Uvakai

  • Supervised campaign tactics involving social media, digital advertisements, and website design for attracting awareness and engagement.

  • Oversaw analytic analysis to determine targeted demographics and digital differences by devices.

Semifinalist, adobe analytics competition 2022

  • Developed insights from Hilton Hotel and Resorts' analytics while also determining the solutions to accomplish these insights; chosen as top 20 out of 5,000 teams from 42 nationalities.

Website & video creator, humanity for children

  • Developed a website and media kit for an African based non-profit organization.

  • Engaged in interviews with member and volunteers of the non-profit while they were stationed in Africa.